Benchmarking reports for those in Health.
Websites need content for SEO, Social, and just to look alive.
Providing recommendations on content based on what users want.
Research, measurement, and the strategy behind they how's and why's.
Writing for blogs and expanding pages.
Design and photography to accompany the writing.
What's missing? Do we need to combine or remove content?
Producing content for other sites.
Boosting the awareness of the content that is produced.
Measuring the performance of the content.
Our SEO process has been designed and improved over our 16 year company history. What you can expect is a group of senior SEO specialists with experience in your industry.
Our campaigns are tailored towards a great strategy. It's a collaborative process of building towards revenue and growth, not just keyword rankings. Our key difference is the depth and breadth of our research. We know how to bring the right services together to hit your business goals.
A brief list of our services that we build into your strategy, based on their need and importance to the Google algorithm.
Google's verification system knows how to rank a site not simply based on your site, but what's Off Page, such as your physical address, and links to your site.
Here’s a list of the basic SEO services and descriptions that we typically consider when building a strategy to help you meet your goals.
The areas of SEO that we work on are:
Our technical SEO takes into account the code, speed, and around 100 factors that impact how search engines read your site.
Our process starts with an audit, then we communicate the changes required, then work with an in-house dev or our developer to get everything fixed.
For an outline on what we focus on, check out our blog post:
SEO 101: What is it and how does it work?
Some specifics we tackle in our technical SEO work.
Site speed. It is critical your website loads quickly. We'll examine what can be done to help speed it up.
Indexing issues. Some code can't be seen by Google or is ignored. We've got a common indexing issue checklist we'll use on your site.
Markup. Google prefers to see content that is marked up using best practices. Our audit will identify any gaps.
Errors. There may be unknown errors occurring which prevent Google from trusting the site and its content.
We will examine the competition's content and see what's required to rank your website higher for important keywords. We can either help you generate the content (writing, graphics, videos, documents) or you can craft these resources in-house.
What's on your page matters. The amount of content, its quality, and how it is formatted are all factors that Google will use to evaluate how your site ranks.
Writing quality. If you can explain the keyword topic better than your competition, your site will perform better.
Content length. Google prefers in-depth answers. Sometimes brief is not better.
Competitive content. What content is outranking yours and why? We'll build a list and a strategy to execute.
Localized content. If you're hoping to rank well near your business, is your content tuned to capture local searches?
Content structure. Is your content marked up and structured on your site in a logical way that supports its topics? Everything should work together.
If you've ever googled "mexican restaurant" or "dentist" you'll know that Google shows you local businesses first. This is helpful for the user to show important businesses in their area.
We use SEO tactics to focus on Local SEO where necessary. If ranking globally doesn't make sense then why put emphasis on it?
Google My Business. Your Google My Business account needs to be active and optimized. We'll help get it there.
Local signals. What are other websites telling Google about your business? Let's get the right signals for your business.
Localized content. Tell Google and local folks where you are and what you do.
Google values what is off of your site as well. Links from other websites to yours are an important and easy to understand trust factor for Google.
How do we build links? We have developed a process over the years that can help develop links in the short and long term. It takes work to build links, but we have a clear process and a team of experts.
Links. It's the cornerstone of offsite SEO, but be careful – bad links are worse than none.
Mentions. When your brand and site are mentioned, that's a plus.
Directories. If there are obvious places for your business to be listed, we'll find them and get you on the right lists.
What is it like working with the Status Bureau? We have 3 typical engagements, explore what to expect.
If you need an examination to understand what's wrong or how to improve, we can tackle that. Our audits take less than a month and it is kept as a short engagement. We'll conduct research, bring back a clear report with some paths forward. If you like what you see we can continue, or you can tackle the strategy with your in-house team.
Your business might need a short campaign to get your site back on track after a redesign or simply to ensure everything is running smoothly. We can book a 90 day campaign that'll have you confident in your site's code and content.
Where there is a clear opportunity, Marketing Managers that want growth know SEO is part of the daily operations of a successful business. We'll set up our process to meet the needs of each organic growth program. Reach out and we'll setup a campaign strategy for your business.
We're proud of our work with our partners, and they have lovely things to say about the experience.
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